• Defining Visualization
  • Processing & comprehension of a message
  • Multiple axes of data in a single view
  • Seeing trends at a glance (engagement/context)
  • Vast amount of data telling a story
  • Visual contrast—mapping comprehension
  • “Glossy” representation of an idea
  • Arrangement/organization of data
  • Hierarchy of information/visual weight
  • Leading the viewer through data
  • Seeing correlations easier/understanding
  • Manipulative
  • Activating the reader (initially)
  • Providing new perspective(s), seeing the forest for the trees
  • Extension of language/universal