Designing the Taxi Workshop

I took part in a workshop called Designing the Taxi to rethink the New York City taxi cab user experience, on behalf of IDEO. The workshop was organized by the Design Trust for Public Space in partnership with Parsons School of Design. Apart from IDEO, the workshop included design firms Pentagram and Antenna. An initial collaborative workshop gave participants the opportunity to collaborate and explore ideas for how to improve on the taxi experience. Each created design concepts that were presented in a follow-up public forum at Parsons. The workshop resulted in an exhibition and a book that includes the various design concepts.