A Collective Composition of New York City, by Ivan Safrin & Christian Marc Schmidt
The city is a composite of impressions. Beyond the built environment, it is a constantly changing pastiche of associations and experiences—not just of the people who inhabit it, but of the larger community. New York City, in particular, has two realities: the reality of the physical environment, and the reality of the idea—of what the city and its diverse neighborhoods signify. Inseparably intertwined, these two realities constantly continue to inform each other.
Pastiche is a dynamic data visualization that maps keywords from blog articles to the New York neighborhoods they are written in reference to, geographically positioned in a navigable, spatial view. Keywords are assigned based on relevance and recency, surrounding their corresponding neighborhoods. The result is a dynamically changing description of the city, formed around individual experiences and perspectives.
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A spatial view of keywords associated with New York City neighborhoods
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When a single neighborhood is selected, it is centered within view and its keywords are highlighted
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SoHo neighborhood highlighted
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Upper West Side neighborhood highlighted
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An aerial perspective view shows the contours of the city
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A list view allows alphabetical browsing of keywords associated with neighborhoods

Download Pastiche
v. 1.0a - 9.4 MB - Mac OS X (Intel processor required)
Download Instructions (PDF)
Pastiche © Copyright 2008–2009
Concept/Design: Ivan Safrin & Christian Marc Schmidt
Development: Ivan Safrin
Christian Marc Schmidt is a multi-disciplinary designer and media artist. His experience spans a range of design disciplines, including information, identity and interaction design, as well as media installation. His interest in working with information has lead him to a parametric and content-oriented approach to design. Christian studied business administration in Frankfurt, Germany, before moving to the US in 1999, where he earned a Bachelor of Fine Arts degree from Parsons School of Design in New York, and a Master of Fine Arts from the Yale University School of Art. He has received honors for his work from the D&AD in London, the Society for Environmental Graphic Design, Communication Arts, and the IDSA. At present, Christian is a senior designer at Pentagram in New York.
Ivan Safrin is a Russian-born software developer and independent video game designer living in New York City. Combining his in-depth technical knowledge with a passion for game and information design, he strives to create novel and playful applications. He currently works as a senior developer at R/GA New York where he develops interactive experiences for Nike.